What happens to the vast sums of money spent on online advertising?
Associated Newspapers, the national newspaper publisher of The Daily Mail (currently number 1 UK newspaper website by ABC) reported in May this year that only 1.8% – £8m from its 6-month revenues of £438m – came from “digital”.
According to website traffic monitoring company Alexa, dailymail.co.uk is the world’s129th most popular website by traffic. DoubleClick puts the Daily Mail website 22nd most-visited in the UK.
If the UK’s number 1 newspaper website and 22nd most-visited website overall can only muster £16m/year – 0.4% of the £4bn annual UK online advertising spend: (i) where does all the money go; and, (ii) what hope is there for online content creators generally?>> Read more here >>