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Monday, 5 September 2011

On Bad Culture: Is the Ten Percent Problem getting worse?

By me over on the Bad Culture blog..

What happens to the vast sums of money spent on online advertising?
Associated Newspapers, the national newspaper publisher of The Daily Mail (currently number 1 UK newspaper website by ABC) reported in May this year that only 1.8% – £8m from its 6-month revenues of £438m – came from “digital”. 
According to website traffic monitoring company Alexa, dailymail.co.uk is the world’s129th most popular website by traffic.   DoubleClick puts the Daily Mail website 22nd most-visited in the UK. 
If the UK’s number 1 newspaper website and 22nd most-visited website overall can only muster £16m/year – 0.4% of the £4bn annual UK online advertising spend: (i) where does all the money go; and, (ii) what hope is there for online content creators generally?
>> Read more here >> 


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