Apple last night unveiled spectacular quarterly results, both in terms of profit and revenue. Since my company has access to a reasonable sample of traffic data I thought I'd take a look at the proportion of traffic from Apple devices hitting sites we administer, and the results are surprising.
With the disclaimer that I only have access to data from a particular genre of website, namely current affairs and contemporary statistics (noting my traffic is nearly all from UK-based IP addresses) the data shows:
- 93.7% of mobile and tablet traffic is from an Apple device (iPod, iPad or iPhone) as of late September 2010
- Android-powered devices are failing to dent the Apple dominance
- iPad overtakes iPhone in September
- Apple also grows desktop share from 7.8% in June to 9% in September
- Unix and Linux consistently show less than 0.5% of the traffic share
- Mobile device usage peaked over August, doubling from 1.6% in July to 3.2% in August (down to 2% in September)